Well Hello Mom Force! We are excited to bring you a brand new series of WMM articles about local Mom Owned Businesses now that we've launched Milwaukee's Official Mom Owned Business Directory! Today we are proud to introduce you to this fabulous local mom, Ashley Fredricks, and her business - Fredricks CPA. Read more about Ashley and her biz below in our exclusive interview!
Business Spotlight Interview : Ashley Fredricks, Fredricks CPA LLC
Please tell us a little about yourself.
I grew up in Wauwatosa and graduated from Wauwatosa West. I earned my Bachelors and Masters of Science with a Tax concentration at UW-Milwaukee. I currently live in Lisbon, WI with my husband, three boys (6,4, and 2). dog, and two cats. I enjoy the outdoors, living a natural lifestyle, sports, COFFEE, and spreadsheets (haha lame, but it’s the truth!).
How long have you owned your business?
3 1/2 years
When did you realize you wanted to go into business for yourself?
When I started having children.
Do you have employees? If so, what do you look for in employees?
Yes, currently have 3 employees. I look for people that are motivated to spend as much time with their families as possible. We are very flexible and offer remote positions for maximizing work/life balance. I typically see as a result our employees will work smarter and be more well-rounded, so they can get the job done and be with family. My favorite quote of all time….
“What can you do to promote world peace? Go home and love your family.” - Mother Teresa
Prior to owning your business what did you do professionally?
I have worked in the accounting and tax profession since I was in high school (so over 17 years).
Do you work with families or moms?
YES! I love to work with families and moms. Many of our clients are mom owned businesses and I love it!
Why do you enjoy the work you do?
I love numbers and organization, which basically is what accounting is all about. I also love to help business owners figure out ways to make their accounting systems work for them. Not every business is the same and I don't think the accounting system should be either. We find practical solutions for our clients and create benchmarks to track goals. I also love preparing tax returns and tax plans/projecting. Planning and projecting for the future is key to the business longevity.
Why do moms make good business owners? Do they have any advantages?
I think moms make wonderful business owners because many moms manage households already which is TONS of work! Also, WE HAVE SO MUCH ON OUR PLATES, we have no other option than to be effective and efficient at whatever we do.
What is the best part about being your own boss?
The flexibility to do what I love, when I want to do it, so I can keep the balance in my life.
What makes Fredricks CPA special?
Communication. We truly care about our clients and employees and their success! With good communication comes trust and in our opinion, that is what a solid relationship is built on.
Where do you see you and your business in 5 years? 10?
Growth and innovation in the next 5-10 years. We wish to fulfill our client mission which is to provide clients with personalized and practical solutions for their tax, accounting, and consulting needs. We also want to help working moms in the process. Whether that mom is an individual or business owner with accounting and tax needs, or a potential employee mom that is struggling with trying to maintain a career, but also raise a family. We want to be a resource for both sides.
Ready to find out more?
Learn More about Fredricks CPA by checking out their website!