Mom Owned Business Spotlight WMM Contributor WMM Interview

Spotlight on this Mom Owned Business | Shop Privy

Happy Women's History Month, Moms! This month, we're so excited to be spotlighting various mom owned businesses in our community. Today we're introducing you to Erin Juzenas, owner of Shop Privy! Read on to see what Erin has to say about her business, motherhood and more!


By: Erin Juzenas, Owner of Shop Privy

Hi, I’m Erin, the owner of Shop Privy! I love living in Wauwatosa with my husband, two kids and two dogs. We’re an active family, we spend a lot of time outside playing sports and enjoying the amenities that Tosa has to offer. I enjoy reading, shopping and traveling. Aside from my family, my other biggest love is fashion. I believe I have my best days when I feel good in what I’m wearing. Before starting my own business, I spent most of my career in retail, buying women’s apparel. I love watching the trends in fashion change and evolve over time.

I started Shop Privy two years ago, when my son was 6 months old. I’d recently left the corporate world to be home with my family, but was feeling like I still needed an outlet of my own, something I could do just for myself, to earn an income and form relationships with other women in my community. I also wanted something that still allowed me to have a hand in retail. This is how Shop Privy came to be.

Shop Privy is a traveling boutique that carries women’s apparel and accessories. Ladies host in home shopping events or one on one styling appointments where we bring the assortment to them and show them how to outfit and accessorize each piece. Our number one goal is to provide our customers with the outfits and styling tools to fit their lifestyle and boost their confidence. This has grown to be my favorite part of the business; helping women feel good in what they wear.

Our number one goal is to provide our customers with the outfits and styling tools to fit their lifestyle and boost their confidence.

Shop Privy is special and unique because it’s a business model unlike anything else happening right now. Think “Tupperware meets local clothing boutique.” Seems strange, because, well… it is! It’s essentially a store that comes to you! You have the ability to shop in the comfort of your own home, with a glass of wine, while catching up with friends that you don’t get to spend enough time with. And anything you buy you take home on the spot. It’s a winning formula!

Including myself, there are currently 6 stylists on the Shop Privy team, located throughout the Milwaukee area. Each stylist has their own assortment that they get to hand select. What you’ll find from our Kenosha stylist might completely vary from our stylist in Whitefish Bay. It’s all based on their style and what their customers are looking for. I consider all of us business owners! My favorite part of having a team of women entrepreneurs like myself is that we’re empowered to make the best choices for our business to succeed. We’re not limited to certain ways of operating and selling, like you would be if you worked for a larger company.

While it’s of course not required, all of the current Shop Privy stylists happen to be Moms! Some work full time jobs and do this as their side hustle, others stay home with their kids and utilize Shop Privy as their “me time.” We’re all in different phases of life and motherhood, but one thing we have in common is we have a passion for helping other women look and feel good in how they dress!

Shop Privy is always looking to grow our team! I look for individuals who share the same passion for fashion as I do and enjoy helping others find outfits that give them confidence and build self-esteem. I look for self-starters and those who want to be creative and think outside the box when it comes to owning their own piece of the business. If this sounds like something you’d like to learn more about, please feel to reach out to me! I have plans to continue growing Shop Privy locally and potentially in other cities, and we’re always looking for more amazing women and Moms to join our team and build lifetime friendships with!

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